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Vendors – Grocers and Farmers

Maine Grocers and Maine Farmers who are authorized by the Maine Women, Infants and Children Program (WIC) are referred to as WIC authorized vendors. They are a vital to the WIC Program and help provide nutritious foods to women, infants, and children within their community. We support the consumption of fresh, locally grown fruits and vegetables, and encourage shopping with local WIC authorized farmers.

DateVendor Message
4/14/2026

Important Notice – Yogurt Changes to WIC Approved Product List (APL)

Certain yogurt products will be removed from the WIC Approved Product List (APL) beginning April 20, 2026, in accordance with updated guidance from the Food and Nutrition Service (FNS).

Items in red font in the spreadsheet are being discontinued and will no longer be WIC-eligible.

Required Vendor Actions:

  • Review the updated yogurt list using the link below
  • Ensure your POS system has downloaded the latest APL before April 20
  • Update shelves and inventory as needed
  • Inform store staff of these changes so they can assist WIC shoppers

APL Support (Solutran):
📧 EBTServices@Solutran.com
📞 866-730-7746

Thank you for your cooperation and continued partnership in serving Maine WIC participants.

Download the Updated Yogurt Spreadsheet: Yogurt List April 2026 

P.S. Friendly Reminder for WIC Vendors:

Important:

  • If a transaction is denied, please remove the yogurt item and process it as a separate WIC transaction.
  • If a WIC customer is unsure which yogurt is approved, encourage them to check the WICShopper app to confirm eligible items.
  • If a transaction still does not process correctly, please refer the participant to their local WIC clinic for assistance.

Become a WIC Vendor

Learn how to apply to become an authorized vendor and access training materials:

Farmers Market Nutrition Program (FMNP)

The FMNP is a program of the USDA's Food and Nutrition Services WIC Program. The focus of the program is to increase the use of fresh, unprocessed, locally grown fruits and vegetables by WIC participants.

From July 1 to Oct 31 many WIC customers will have FMNP Cash Value Benefits (CVB) to redeem with Maine WIC Authorized Farmers only. The WIC Fruits & Vegetables CVB are redeemable with WIC authorized grocers or WIC authorized farmers.

Help Make Our Program Better

WIC vendors play an important role assisting clients to obtain appropriate WIC foods. We value your input and suggestions. Contact Us.

Contact the WIC Team: