Measure your Marketing

The trainings in this section cover topics ranging from the basics to more advanced topics. Here, you can learn about understanding the new tools available with GA4- Google’s latest iteration of analytics, or the basics of Search Engine Optimization (SEO) and AI. These trainings are listed in alphabetical order. Use the search tool to narrow your search. If you can’t find what you need, email business.answers@maine.gov.

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    Google Analytics 101 - Improve Your Online Business by Understanding Essential Data

    Source: SCORE | Level: Beginner

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    Google Analytics 102 - Setting Goals, Tracking Data and Analyzing Reports

    Source: SCORE | Level: Intermediate

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    How to Use AI to Streamline Your Marketing

    Source: SCORE | Level: Beginner

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    Learn the SEO Basics and Boost Your Website Traffic

    Source: SCORE | Level: Beginner

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    Marketing Insights from Realtime Reports in Google Analytics

    Source: Destination Optimization (MOT) | Level: Intermediate

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    SEO Marketing For Small Business Websites

    Source: SCORE | Level: Intermediate

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    SEO Simplified in 30 Minutes

    Source: SCORE | Level: Beginner

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