Writing Good Press Releases and Working with the Media

Course Objectives:

Learn the art of writing press releases and communicating with the media with author/consultant, Kathy Dempsey, the woman who literally wrote the book on this topic! Kathy’s book, The Accidental Library Marketer, is widely consulted by librarians that suddenly find themselves chief marketer for their organization. She’ll provide both good and bad examples of press releases and show how facts can easily be compiled to form a good press release. Kathy will also review common mistakes librarians make when working with the media. Lots more advice on managing those sticky calls from the media, so don’t miss this one!

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