Telling the Library Story

  • Link: Telling the Library Story
  • Topic: Marketing & Advocacy - Advocacy
  • Level: Elective
  • Sponsor: WebJunction
  • Format: archived webinar
  • Contact Hours: 1

Course Objectives:

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Under Subject Area Menu > Archived Webinar > Marketing & Messaging > Telling the Library Story

Learn how to tell a succinct, powerful story about the value of libraries. Based on OCLC's "From Awareness to Funding" and the latest findings of brain research, this session focuses on turning the evidence of our daily patron encounters into short, compelling, and memorable messages that build support.

Presented by: Jamie LaRue, director, Douglas County Libraries (CO), blogger, and chair of committee who created The Big Hairy Audacious Goal, a public library advocacy initiative.

The content of this course is a recording of a webinar originally presented by WebJunction on August 23, 2012.