Social Media Coordinator

Time Commitment

5 hours per week minimum, minimum 1 year commitment

Purpose

The library is participating in various means of social media in order to stay connected to the community. With social media becoming a major interactive tool in how people communicate and interact with each other, the library wants to explore these avenues of communication.

Benefits of Volunteering

  • Chance to meet new people
  • To work in pleasant surroundings
  • To develop new skills
  • Give something back to the community
  • Share your talents
  • Feel needed and valued
  • Enhance your resume
  • Satisfaction from accomplishment

Duties & Responsibilities

  • Creates and manages content for the library (Twitter, Facebook, YouTube, Flickr, library blog, etc.)
  • Manages the flow of content from the library staff to digital platforms
  • Monitors/listens to the social media environment for relevant activities
  • Tracks all traffic and generates reports to help staff sharpen strategies
  • Assists in developing policies and procedures to support the library's social media activities
  • Creates content and programs for training staff on social media policies, procedures amd effective application of the tools
  • Works with the library staff to identify opportunities for social media use to promote books (all formats), programs and special events
  • Plays a critical role in revamping and managing the content for the library's website
  • Does daily community management, fan engagement, page and content moderation and general outreach
  • Draws up social media advertising and marketing plans that suit the services of the library and increases visibility, membership, useage, and traffic within the library
  • Experiments with new and alternative ways to leverage social media activities
  • Regularly monitors social media vehicles, and judges the viability of each resource
  • Uses the latest internet tools and technology to promote the library in social media
  • Maintains good relations with the library’s client base through social media
  • Regularly studies the statistics regarding the effectiveness of social media marketing

Skills/Abilities/Qualifications Required

  • Good communication skills
  • Must have social media experience
  • Be open to taking questions about the library on social media
  • Ability to work congenially with staff, patrons, and other volunteers
  • Excellent writing skills and a willingness to use them
  • Proficient in software related to social media
  • Ability to easily adapt to changing priorities and deadlines
  • Should be tech-savvy and well versed with computer applications
  • Ability to think creatively, and design marketing campaigns and strategies using social media that promote
    the library in the community
  • Ability to manage and prioritize multiple projects at the same time
  • Knowledge of blogging, QR codes, @Mentions and #Hashtags on Twitter
  • Attentive to detail
  • In-depth knowledge and understanding of online community and social media platforms
  • Ability to keep up-to-date with the developments in Internet technology and utilizing them in the social media marketing of the library
  • General familiarity with libraries a plus