Social Media Coordinator

Time Commitment

5 hours per week minimum, minimum 1 year commitment

Purpose

The library is participating in various means of social media in order to stay connected to the community. With social media becoming a major interactive tool in how people communicate and interact with each other, the library wants to explore these avenues of communication.

Benefits of Volunteering

• Chance to meet new people
• To work in pleasant surroundings
• To develop new skills
• Give something back to the community
• Share your talents
• Feel needed and valued
• Enhance your resume
• Satisfaction from accomplishment

Duties & Responsibilities

• Creates and manages content for the library (Twitter, Facebook, YouTube, Flickr, library blog, etc.)
• Manages the flow of content from the library staff to digital platforms
• Monitors/listens to the social media environment for relevant activities
• Tracks all traffic and generates reports to help staff sharpen strategies
• Assists in developing policies and procedures to support the library's social media activities
• Creates content and programs for training staff on social media policies, procedures amd effective application of the tools
• Works with the library staff to identify opportunities for social media use to promote books (all formats), programs and special events
• Plays a critical role in revamping and managing the content for the library's website
• Does daily community management, fan engagement, page and content moderation and general outreach
• Draws up social media advertising and marketing plans that suit the services of the library and increases visibility, membership, useage, and traffic within the library
• Experiments with new and alternative ways to leverage social media activities
• Regularly monitors social media vehicles, and judges the viability of each resource
• Uses the latest internet tools and technology to promote the library in social media
• Maintains good relations with the library?s client base through social media
• Regularly studies the statistics regarding the effectiveness of social media marketing

Skills/Abilities/Qualifications Required

• Good communication skills
• Must have social media experience
• Be open to taking questions about the library on social media
• Ability to work congenially with staff, patrons, and other volunteers
• Excellent writing skills and a willingness to use them
• Proficient in software related to social media
• Ability to easily adapt to changing priorities and deadlines
• Should be tech-savvy and well versed with computer applications
• Ability to think creatively, and design marketing campaigns and strategies using social media that promote
  the library in the community
• Ability to manage and prioritize multiple projects at the same time
• Knowledge of blogging, QR codes, @Mentions and #Hashtags on Twitter
• Attentive to detail
• In-depth knowledge and understanding of online community and social media platforms
• Ability to keep up-to-date with the developments in Internet technology and utilizing them in the social media marketing of the library
• General familiarity with libraries a plus