Developing Motivating Messages

Course Objectives:

NOTE: You must have a WebJunction Learning account to access this course.

Self Paced Courses > Marketing & Messaging > Developing Motivating Messages

This course provides an interactive opportunity for any library staff member to develop a wide variety of messages for any program or service, targeted at the many audiences they want to reach. These messages may be for outreach opportunities, dealing with the media, press releases, flyers, or Board Meeting presentations. The course guides the learner through simple but powerful work sheets that aid in completing powerful, directed messages for your specific program/service and audience.

Course Topics include * Analyzing your audience * Developing your message * Enhancing your message