Developing Motivating Messages
- Link: Developing Motivating Messages
- Topic: Marketing & Advocacy - Advocacy
- Level: Elective
- Sponsor: WebJunction
- Format: self paced online
- Contact Hours: 1
NOTE: You must have a WebJunction Learning account to access this course. Click on the link above and then click on Go To Courses in the teal box in the middle of the page to the right. Enter your learning account login and password. Follow the path below to find the course.
Under Subject Area Menu > Management > Marketing & Messaging > Developing Motivating Messages
This course provides an interactive opportunity for any library staff member to develop a wide variety of messages for any program or service, targeted at the many audiences they want to reach. These messages may be for outreach opportunities, dealing with the media, press releases, flyers, or Board Meeting presentations. The course guides the learner through simple but powerful work sheets that aid in completing powerful, directed messages for your specific program/service and audience.
Course Topics include * Analyzing your audience * Developing your message * Enhancing your message