Keep It Simple: Developing a Marketing Plan for your Library

Course Objectives:

NOTE: You must have a WebJunction Learning account to access this course.

Self Paced Courses > Marketing & Messaging > Keep It Simple: Developing a Marketing Plan for your Library

An effective library marketing plan can be crucial to ensuring the library remains a central and vibrant part of the community that is valued by both patrons and funders.

This course provides you the knowledge and tools to:

  • Understand what marketing a library entails
  • Follow a clear, 7 step approach to marketing
  • Create a marketing plan for the library
  • Prepare quality collateral/print materials for the library
  • Create a better level of communication with the media
  • Develop partnerships that benefit the library