Keep It Simple: Developing a Marketing Plan for your Library

Course Objectives:

NOTE: You must have a WebJunction Learning account to access this course. Click on the link above and then click on Go To Courses in the teal box in the middle of the page to the right. Enter your learning account login and password. Follow the path below to find the course.

Under Subject Area Menu > Management > Marketing & Messaging > Keep It Simple: Developing a Marketing Plan for your Library

An effective library marketing plan can be crucial to ensuring the library remains a central and vibrant part of the community that is valued by both patrons and funders.

This course provides you the knowledge and tools to:

  • Understand what marketing a library entails
  • Follow a clear, 7 step approach to marketing
  • Create a marketing plan for the library
  • Prepare quality collateral/print materials for the library
  • Create a better level of communication with the media
  • Develop partnerships that benefit the library