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Keep It Simple: Developing a Marketing Plan for your Library
- Link: Keep It Simple: Developing a Marketing Plan for your Library
- Topic: Marketing & Advocacy - Marketing
- Level: Basic
- Sponsor: WebJunction
- Format: self paced online
- Contact Hours: 1
Course Objectives:
NOTE: You must have a WebJunction Learning account to access this course.
An effective library marketing plan can be crucial to ensuring the library remains a central and vibrant part of the community that is valued by both patrons and funders.
This course provides you the knowledge and tools to:
- Understand what marketing a library entails
- Follow a clear, 7 step approach to marketing
- Create a marketing plan for the library
- Prepare quality collateral/print materials for the library
- Create a better level of communication with the media
- Develop partnerships that benefit the library