Identify and Evaluate Advertising

Reviewed by: Karen Sandlin Silverman - Scarborough High School / Scarborough Middle School, Scarborough, Southern Maine Library District

Review Date: February 10, 2016

Review

This is a useful volume on advertising for middle grade students. Concepts such as branding, bias, and persuasion are clearly explained. The book includes four chapters: an overview, a discussion of how television and print ads work, where ads "pop up" online, and how advertisers use persuasion in their ads. The author has included several photographs of ads and includes questions for students to think about as they read the book. The book includes a glossary, bibliography, and index, and ends with a suggested assignment for students to identify and evaluate advertisements. Part of the Info Wise series, an information literacy/research process collection. Teacher resources are available for download from the publisher's website.

Overall Book Score: good