Bridging the Physical Virtual Divide

Course Objectives:

Promoting books in the virtual world is a tricky proposition. On the one hand, you want to exploit tools like blogs, wikis, and the ever expanding collection of social media options to reach more readers, but on the other hand, you do not want to forget about your core brick and mortar customers. Readers' Advisory expert, Becky Spratford is here to help. Using examples from her library and others, Becky will share her tricks and tips for navigating this key service issue without sacrificing your core services. Although she will not recommend or evaluate specific social media platforms, Becky will leave you with an overall philosophy and key strategies that can be easily implemented at your library across a variety of digital platforms.