How to Fail at Social Media (and How to Get It Right)

Course Objectives:

Lots of experts will tell you how to succeed at social media, but very few will lay out a clear path to failure. In this webinar, you will learn what the most common points of failure are for libraries, and why libraries often aren't getting what they want out of this medium. You’ll also see real-world examples, both good and bad, and find out if your library is on its way to a social media shipwreck –and how you might be able to change course.

At the end of this one-hour webinar, participants will be able to:

  • Identify at least three errors libraries commonly make when setting up a social media account and how to correct
  • Explain the most important part in writing a post for social media
  • List at least three mistakes libraries often make when creating social media posts and how to fix them