Maine Bureau of Alcoholic Beverages & Lottery Operations
The Bureau, Commission and our partnerships with Pine State Spirits, Scientific Games International, lottery retailers, agency liquor stores and the liquor licensees throughout the state are committed to providing the citizens of Maine with outstanding customer service and superior products. The Bureau also has the important responsibility of enforcement and licensing of all liquor licensees in Maine.
BELLS is Now Live
As of October 28, 2024, the Bureau has launched BELLS, a new digital system for liquor license applications, renewals, brand registrations, and more. This system streamlines our processes, replacing outdated paper forms and offering a more efficient, user-friendly experience for all licensees. Visit https://alcohol.maine.gov to access BELLS and start using the new features today.
Industry Guidance Memos
Ownership Disclosure Requirements (PDF)
August 8, 2024 Guidance on Direct Shipment Reporting and Registration Requirements (PDF)
March 1, 2022 Guidance on Price Postings (PDF)
March 21, 2025 Guidance on Product Destruction and Excise Tax Credit (PDF)
Public Notice - Maine Spirits Pricing Review and Public Hearing (PDF)
5/16/25 – Maine Spirits Pricing Review – Virtual Meeting Option Information (PDF)
The Bureau of Alcoholic Beverages and Lottery Operations (BABLO) contracted with Linda Bosma, PhD, of Bosma Consulting, LLC to conduct a systematic assessment of Maine’s alcohol regulatory and enforcement capacity of the sale of alcoholic beverages, the overall alcohol regulatory and enforcement landscape across states and how Maine compares to other states. The study was funded by the National Alcohol Beverage Association through the Supplemental Education Award. Read the study (PDF).
What's New
Rules & Statutes
- Ch. 101 Operation and Control of All Licensed Premises (Word)
- Ch. 102 Premises Licensed for On-Premises Consumption Only (Word)
- Ch. 103 Premises Licensed for Off-Premise Sales Only (Word)
- Ch. 104 Premises Licensed as Wholesalers, Manufacturers and Certificates of Approval (Word)
- Ch. 105 Labeling (Word)
- Ch. 106 Salesmen (Word)
- Ch. 107 Advertising and Signs Applicable to all License Holders (Word)
- Ch. 110 Agency Stores (Word)
- Ch. 120 Licensing Procedure (Word)
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