New products must be submitted to the Maine Bureau of Alcoholic Beverages and Lottery Operations (BABLO) to be considered by the State Liquor and Lottery Commission for listing the State of Maine. The Liquor and Lottery Commission meets once a month, with meetings scheduled two months in advance.
In order to list a product in Maine, you must use a broker residing in Maine, or a representative in Maine willing to obtain a Maine Sales Representative license and your product must be listed with the National Alcohol Beverage Control Association (NABCA). For each item to be listed, a quote sheet must be submitted through NABCA's price quotation reporting system (PQRS). You must also include the TTB ID in your submission in PQRS.
For each item to be listed, you just submit the following to BABLO:
- A sample bottle of product;
- $150.00 listing fee (listing fee payment portal);
- A copy of the COLA (TTB approval form) submitted in PQRS; and
- An electronic copy of the sell sheet(s) for each SKU listed.
For more information, please review the links below or call BABLO at (207) 287-6753.