Skip Maine state header navigation

Agencies | Online Services | Help

Skip First Level Navigation | Skip All Navigation> PFR Home > Securities Home Page > Business Opportunity Law

Business Opportunity Law

Regulations of the Sale of Business Opportunities Statute


Many people find the thought of owning their own business appealing. They may be interested in establishing a new career, or supplementing their existing income, or they may be searching for a livelihood in the wake of a job loss or other emergency. In any case, the idea of being able to purchase services or products to help start the business, rather than starting alone completely from scratch, can also be very appealing. There are some important considerations to keep in mind before doing this, however. One of these considerations, discussed here, is whether the State's business opportunity laws apply, and what this means for you, the consumer.

Maine's business opportunity statute is primarily a consumer protection law, intended to help protect purchasers, or potential purchasers, of business opportunities. When this law applies, it requires the seller of the opportunity to:

  1. Register with the State Office of Securities;
  2. Disclose certain important information to any purchasers BEFORE they make the purchase; and
  3. In most cases, post a bond or establish an escrow account to provide some protection to purchasers in the event of problems.
  4. What this law does not do, however, is determine whether a particular business opportunity is a good or bad business decision. The information which the law requires to be disclosed is intended to give the consumer the ability to make that assessment for him or herself.

What does this law cover?

If you are considering any transaction where you would be purchasing services or goods to enable you to start a business, this law might apply. Not everything advertised as a "business opportunity" is necessarily one in this legal sense, however. As a starting point, consider the following questions, which are intended to help determine whether Maine's business opportunity law applies.

  1. Are you being offered (by sale, lease, or otherwise) any services, products, equipment, supplies, goods or commodities, for the purpose of enabling you to start a business?
  2. If so, will you be required to pay more than $250 (either as a single payment or in multiple payments during any consecutive 6-month period)?
  3. If so, does the seller also represent that the seller or an affiliated person will do any of the following?:
  • Provide locations, or assist you in finding locations, for the use or operation of vending machines, racks, display cases or other similar devices or currency-operated amusement machines or devices, on premises neither owned nor leased by the purchaser or seller?
  • Purchase from you any products that you will make, produce, fabricate, grow, breed or modify, using any supplies or services sold to you?
  • Guarantee that you will derive income from the business opportunity that exceeds the price you paid for the business opportunity?
  • Refund all or part of the price paid for the business opportunity, or repurchase any of the products, equipment, supplies or chattels supplied by the seller, if you are unsatisfied with the business opportunity?
  • Provide a sales program or marketing program (except if the marketing program is provided in conjunction with their allowing ("licensing") you to use a federally registered trademark or service mark)?

If you answered "Yes" to 1, 2, and 3, then this law probably covers the opportunity you are considering. You should first determine whether in fact the seller has registered with the Office of Securities. We will be happy to provide that information to you. Sometimes this cannot be determined for certain without review of the documents.

You should get a copy of the seller's legally required disclosure document, and carefully review it. Remember, the purpose of this document is to provide you with some important information to help you make a decision. You still must evaluate this information; the decision concerning whether to purchase the business opportunity is yours to make.

What information does this law require the seller to provide to you?

Sellers of business opportunities are required to give their purchasers a document disclosing certain important information. If you are considering the purchase of a business opportunity, the seller must give you this document whichever of these is the earliest:
  • At the first face-to-face meeting that is held for the purpose of discussing the proposed sale of the business opportunity
  • At least 72 hours (3 days) before you sign a business opportunity agreement
  • At least 72 hours before you pay anything in connection with the sale or proposed sale of the business opportunity.

The following is a summary of the basic categories of information which this document must cover:

  1. The name, address and principal place of business of the seller and any affiliated person.
  2. Information concerning the bond or escrow account required by this law.
  3. The total funds that you must pay to the seller or an affiliated person, including deposits, down payments and fees; and whether they are refundable or returnable; as well as a description of any recurring fees required to be paid to the seller, affiliated person or an unaffiliated 3rd person.
  4. A description and list of various costs relating to the establishment or operation of the business opportunity.
  5. The services that the seller or affiliated person will provide to you.
  6. Any licenses or permits needed in order to engage in or operate the business opportunity.
  7. Whether you will be limited in the goods or services you may offer for sale, or your customers, or the geographic area where you may sell goods or services, and, also whether the seller will be granting you territorial protection.
  8. The names and last known addresses of certain other purchasers of the opportunity.
  9. The conditions under which either you or the seller may terminate the business opportunity.
  10. A copy of all contracts or agreements relating to the sale of the business opportunity;
  11. The basis for any representations from the seller concerning sales, income and gross or net profit.
  12. Certain information about third party trademarks, etc. used by the seller.
  13. A notice pointing out your right, under this law, to avoid the contract for the purchase of the business opportunity within 3 business days following the signing of the contract.

Other things to keep in mind when considering the purchase of a business opportunity:

Use the disclosure information to EDUCATE AND PROTECT YOURSELF. Remember, this information is there to give you important information -- it does not substitute for evaluating the opportunity. If you do not understand something, or it is unclear, INVESTIGATE the matter further. Of course, you should be suspicious if the seller is evasive about any answers that you need. On the other hand, you should also be wary of any verbal assurances that are not reflected in the documents themselves, especially the contract. Sometimes, unscrupulous sellers will say just about anything to make the sale. If it is not in the documentation, you will have a very hard time making any such assurances "stick," after you have purchased the opportunity. Any contracts are especially important. BE SURE YOU UNDERSTAND WHAT YOU ARE SIGNING. Consider getting professional advice.

DO THE MATH. Many people get taken in by their own enthusiasm, and have bought business opportunities which hardly give them a chance of breaking even, much less making a profit. Most of these people really believed that they could succeed through their sincerity and hard work, but they never stepped back and thought carefully about what it would take.

Consider the following real example:

A business opportunity that cost more than $15,000, in which the seller made extravagant claims about the wonderful business of selling candy bars and such for, say, 79 cents each, from display cases placed in small businesses. They promised to provide expert help in locating these cases. As it turned out, that help wasn't as expert as promised. But, even if it was, the purchaser would have had to sell thousands and thousands of candy bars before he could even hope to make his original investment back! Don't forgot to factor in your ongoing expenses, such as the inventory you will need to purchase from time to time.

Be objective

The sad truth about many business opportunity disasters is that the victims sincerely wanted to be successful through their own hard work. They simply wanted an extra "leg up" by purchasing an opportunity to put their sincerity and hard work into action. Some of these people became victims of outright fraud, meaning they didn't receive the goods or the expert help that was promised. Others became victims of the "fine print": they received what was promised, but they weren't actually promised much!

In conclusion, it is critically important to:

UNDERSTAND all the documents,

EVALUATE the true nature of the business opportunity,

DO THE MATH to see if you have much chance of just getting your initial investment back even if "successful," and BE OBJECTIVE.

Don't be blinded by your own enthusiasm. Remember, if you are truly dealing with someone offering a legitimate business opportunity or franchise, they want you to have accurate information and make an informed decision. This is for their protection as much as yours.



Last Updated: April 19, 2024