Finishes Open Enrollment with Many New Consumers Covered This Year

More than 62,500 Maine consumers enrolled in affordable coverage for 2024

AUGUSTA — The Maine Department of Health and Human Services (DHHS) Office of the Health Insurance Marketplace (OHIM) announced today that more than 62,500 Maine people signed up for affordable health coverage in 2024 through, Maine’s health insurance marketplace, during the open enrollment period that concluded last week. Maine’s marketplace contributed to the record-breaking 21.3 million people signed up through Affordable Care Act marketplaces nationwide.

Open enrollment through -- the only place where Maine residents can shop for plans that meet Affordable Care Act quality coverage standards and find financial savings to help pay monthly premiums – ran from November 1, 2023 to January 16, 2024. For plan year 2024, more than four out of five Mainers who selected a plan during open enrollment qualified for financial help.

Of the 62,533 consumers who selected a health plan, 10,243 were new consumers who didn’t have a marketplace plan at the beginning of open enrollment, topping the number of new consumers who signed up for 2023 coverage. The remainder were returning consumers who actively re-enrolled or were automatically re-enrolled in a plan. Another 7,950 consumers selected standalone dental plans.

Maine is one of 19 states that fully run their own Health Insurance Marketplaces, with the Federal government running the rest through Maine expanded Medicaid, or MaineCare, for children in families with income below 300 percent of the federal poverty level in October 2023, shifting financial assistance for and enrollment of children from to MaineCare.

“Having health care saves lives,” said Governor Janet Mills. “I am glad to see that thousands of Maine people can now see a doctor, afford their medications, and receive high-quality preventative care because they signed up for affordable health coverage through”

“Health coverage can prevent an accident or illness from devastating an individual’s or family’s finances,” said Health and Human Services Commissioner Jeanne Lambrew. “ is contributing to more Maine residents having the peace of mind of health care when they need it.”

“We’re thrilled to welcome so many new consumers into coverage in 2024,” said Hilary Schneider, Director of the DHHS Office of the Health Insurance Marketplace, which runs “Our enhanced marketing and outreach plans and strong partnerships with community organizations, brokers, and health insurance carriers helped Mainers in need of health coverage to find meaningful, affordable health plans.”

“We are pleased so many Mainers were able to enroll in coverage that works for them,” said Ann Woloson, executive director of Consumers for Affordable Health Care. “People were able to connect to a real person when calling for help enrolling in a plan. These resources have helped people to enroll in Marketplace coverage. Other important policy initiatives, like increasing children’s eligibility for MaineCare, means more Maine families have affordable options.”

“I signed up for coverage this year as I was switching jobs and found an affordable plan that pays for my medications and I was even able to keep my primary care doctor,” said Jay Miller, a consumer and freelance photographer from Newcastle. “With help from Consumers for Affordable Health Care, I found a plan that works for me and means I can make sure I have coverage myself.”

“I turned 26 and could no longer be on my parents' plan. Looking at the costs of plans before I filled out the financial aid application, I thought I’d never be able to get affordable insurance,” said Sarah Rinaldi, who first enrolled in coverage as a full-time nursing student in Portland. “I found out I qualify for financial assistance which means I can pay for it out of pocket as a full-time student. Now I pay $60 a month for my insurance but it’s normally a $300-plus plan. The fact that I was able to pay for my insurance without having to have a full-time job while in school as well was really a relief for me.”

“As a tree-climbing arborist, I need health insurance,” said Asher Huntington, a self-employed arborist in Lincoln County. “I am so pleased with the affordability and ease of use on the health care marketplace. Thanks, for the good coverage!”

A number of changing health coverage dynamics affected enrollment for 2024, including:

  • Expanded financial savings helped shield eligible consumers from premium increases: While average premiums set by insurance companies rose in Maine and many other states in 2024, premiums paid by consumers qualifying for financial assistance increased by less than $33 per month, thanks to extra financial assistance from the federal government.
  • Consumers with financial assistance chose comprehensive coverage with lower out-of-pocket costs: Fifty-six percent of those who qualify for financial assistance to pay monthly premiums enrolled in a plan that covers at least 70 percent of out-of-pocket costs, compared to 44 percent of those who do not receive premium assistance who chose plans with relatively higher deductibles and copays.
  • With expanded eligibility for MaineCare, fewer children are enrolled in As expected, the marketplace saw a decrease in enrollment of consumers aged 20 and younger as a result of the Maine Legislature passing a law to expand eligibility of MaineCare (Medicaid) coverage for children under age 21, which took effect in October 2023. Eligibility increased to 300 percent of the federal poverty level, or $90,000 annually for a family of four. This translated to 13 percent fewer individuals aged 20 and under enrolling in health coverage through during open enrollment for 2024 compared to 2023.

Marketing and outreach to support awareness of Open Enrollment was a significant focus for between November 1, 2023, and January, 16, 2024. Advertising ran in markets across the state through traditional media including TV, radio, and on buses, and through digital and social media, as well as direct outreach to consumers through thousands of mailed notices and emails. This translated into significant use of the website, which saw 146,394 visitors between November 1, 2023, and January 16, 2024. In addition, 41,199 people used the Plan Compare Tool, which allows users to compare plans side-by-side with regard to plan features, benefits, provider networks, prescription drug coverage, and total out-of-pocket costs, including premiums, deductibles, and estimated costs for services. Increased awareness also resulted in record call volume for the’s Consumer Assistance Center, up 12 percent from 2023. answered 544 calls per day on average and anyone requesting a call back received it in same business day to help ensure anyone who wanted coverage could get enrolled.

The next open enrollment will start on November 1, 2024. In the meantime, Maine residents who experience a life event such as getting married or divorced, having or adopting a baby, or losing employer-sponsored coverage or MaineCare, can enroll in coverage using a Special Enrollment Period. Visit for more details.

Individuals eligible for MaineCare may enroll in MaineCare at any time of year.