June 23, 2025
At CoverME.gov, Maine's state-based health insurance marketplace, protecting members' privacy is a top priority. That's why Maine's Office of the Health Insurance Marketplace (OHIM) does not collect or store any personally identifiable information when members browse the website or use the Plan Comparison Tool.
To help Mainers explore their health coverage options, CoverME.gov offers a Plan Comparison Tool powered by the nonprofit organization Consumers' Checkbook. This tool provides personalized, side-by-side comparisons of marketplace plans -- without requiring that an account be created or sensitive information shared.
What the Tool Does
By answering a few basic, non-identifiable questions -- like age, zip code, household size, and income -- people can view estimates for:
- Monthly premiums
- Deductibles and out-of-pocket costs
- Financial assistance they may qualify for
People can also check whether their current doctors or prescriptions are covered by the plans they're considering.
Individual Data Stays Private in the Plan Comparison Tool
When using the Plan Comparison Tool, any information entered is used only during that session to generate on-screen estimates and is never saved or linked to individual users by either Consumers' Checkbook or CoverME.gov. This ensures members (current and prospective) receive helpful, personalized comparisons -- without compromising their privacy.
No Personal Data Collected Unless an Account is Created
CoverME.gov only collects personal information when a user creates a secure, password-protected account to apply for coverage or manage benefits. Once an account is created, all personal information is protected using strong privacy safeguards.
CoverME.gov is designed to comply with strict state and federal privacy and security standards. It undergoes regular audits and security reviews conducted by the Maine Office of Information Technology (OIT), the Centers for Medicare & Medicaid Services (CMS), and the Internal Revenue Service (IRS).
Analytics for User Experience
To ensure the comparison tool remains effective and user-friendly, Consumers' Checkbook uses limited Google Analytics to assess aggregated usage trends. These analytics do not collect or store any personal information entered into the tool.
Transparency Members Can Trust
The site's Privacy Policy and Terms of Use are clearly posted on every page, providing full transparency about how the tool works and how data is handled.
Maine's Office of the Health Insurance Marketplace is committed to ensuring that everyone can explore health coverage options with confidence and peace of mind. Trained local enrollment assisters and brokers are available across the state to provide free, confidential help.
Visit www.CoverME.gov to compare plans and explore affordable health coverage options today.