Partnership for a Drug-Free Maine

The Partnership for a Drug-Free Maine, was an alliance between the Maine Office of Substance Abuse and the Partnership for a Drug-Free America (PDFA), between Spring 2003 and Fall 2004. PDFA is a national organization whose sole purpose is to work with the media to prevent substance abuse.

The partnership distributed public service announcements to Maine television and radio stations in 2004. The ads are designed to appeal to a wide range of audiences, and are all tagged with local contact information. Each PSA is chosen from among a variety of ads available from the National Partnership to ensure that all the ads are appropriate for our Maine citizens.

Fall, 2004 Print Ads (pdf)

Message Name/Topic/Target Audience
Beading / General / Teens
Brain / Inhalants / Teens
Don't Guess / Alcohol / Parents
Jessica Simpson / Marijuana / Teens
Love Hate / General / Parents
Nervous Image / Inhalants / Teens
Never Happen Honor Student / Heroin / Parents
Never Happen School Mourns / Inhalants / Parents
Never Happen Suspended / General / Parents
Never Happen 3 Local Teens / Marijuana / Parents
Never Happen Undercover / Ecstasy / Parents
Nose / Inhalants / Parents
Obituary / General Parents
Running / General / Teens
Subject / Inhalants / Parents
You're Smart / Alcohol / Parents
You're Smart Enough / Alcohol / Teens

 

Fall, 2004 Radio Ads (wma)

Message Name & time /Topic/Target Audience
Brain 30 : 60 / Inhalants / Teens/Parents
Breathing 30: 60 / Inhalants / Parents
Nervous System 30 : 60/ Inhalants / Teens/Parents
Under Your Nose 30 / Inhalants / Parents
Poison Pill Lightshow 20 : 30 / Ecstasy /Teens
You Fooled Them 30/ Ecstasy / Teens/Parents
The Perfect Time 30 / Ecstasy / Parents
Talk - Major League BB 30 / General / Parents
Ask Why 60 / Alcohol / Teens
What's Cool 60 / Alcohol / Teens
Mosaic of Harms 23/ Alcohol / Parents