Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: Bake ‘N Joy Foods, Inc.
  • Street Address: 351 Willow Street South
  • City: North Andover
  • State, or Country if outside the US: Massachusetts
  • Zip Code: 01845

Submitted By

  • Name: Jonathan E. (Jed) Davis
  • Title: Partner
  • Firm name (if different than entity): Pierson Ferdinand LP
  • Telephone Number: 917-725-1340
  • Email Address: jed.davis@pierferd.com
  • Relationship to entity whose information was compromised: Outside Counsel

Breach Information

  • Total number of persons affected (including residents): Approximately 21,914
  • Total number of Maine residents affected: 149
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 11/24/2021 - 12/14/2022
  • Date Breach Discovered: 06/27/2023 (as disclosed to Bake 'N Joy by breached ecommerce platform provider CommerceV3
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with: Financial Account Number or Credit/Debit Card Number (in combination with security code, access code, password or PIN for the account)

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 01/24/2024
  • Copy of notice to affected Maine residents: BNJ RF -ME 1.24.24.pdf
    BNJ_Individual Notice Redacted (Ex. A).pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: 1 Year, CyberScout, credit monitoring and ID fraud monitoring and remediation assistance