Data Breach Notifications

Entity Information

  • Type of Organization: Non-Profit
  • Entity Name: A New Leaf, Inc.
  • Street Address: 868 University Dr.
  • City: Mesa
  • State, or Country if outside the US: Arizona
  • Zip Code: 85203

Submitted By

  • Name: Iliana Peters
  • Title: Shareholder
  • Firm name (if different than entity): Polsinelli, PC
  • Telephone Number: 202-626-8327
  • Email Address: ipeters@polsinelli.com
  • Relationship to entity whose information was compromised: Privacy Counsel

Breach Information

  • Total number of persons affected (including residents): 17150
  • Total number of Maine residents affected: 1
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified: No
  • Date(s) Breach Occured: 03/30/2021
  • Date Breach Discovered: 03/30/2021
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with: Social Security Number

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 12/30/2021
  • Copy of notice to affected Maine residents: A New Leaf - Adult 1 Year CM Template_Redacted(12.30).pdf
  • Date of any previous (within 12 months) breach notifications: N/A
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: Experian - Twelve months of fraud and identity theft protection and monitoring.