Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: Roush Fenway Keselowski Racing
  • Street Address: 4600 Roush Place
  • City: Concord
  • State, or Country if outside the US: NC
  • Zip Code: 28027

Submitted By

  • Name: Phil Roberts
  • Title: Chief Financial Officer
  • Firm name (if different than entity):
  • Telephone Number: (704) 906-5784
  • Email Address: proberts@rfkracing.com
  • Relationship to entity whose information was compromised: Chief Financial Officer

Breach Information

  • Total number of persons affected (including residents): 13,632
  • Total number of Maine residents affected: 6
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: May 14, 2025
  • Date Breach Discovered: August 04, 2025
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with:

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: September 12, 2025
  • Copy of notice to affected Maine residents: Roush_Fenway_Keselowski_Racing,_LLC_-_Notice_of_Data_Event_-_ME.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: 24 Months, credit monitoring and identity protection services through TransUnion