Entity Information
- Type of Organization: Other Commercial
- Entity Name: Universal Pure, LLC
- Street Address: 1601 Pioneers Blvd.
- City: Lincoln
- State, or Country if outside the US: NE
- Zip Code: 68502
Submitted By
- Name: Trisha Rosado
- Title: CFO
- Firm name (if different than entity):
- Telephone Number: (630) 740-9664
- Email Address: TRosado@universalpure.com
- Relationship to entity whose information was compromised: CFO
Breach Information
- Total number of persons affected (including residents): -
- Total number of Maine residents affected: 1
- If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
- Date(s) Breach Occured: 08/20/2024
- Date Breach Discovered: 08-07-2025
- Description of the Breach:
- External system breach (hacking)
- Information Acquired - Name or other personal identifier in combination with:
Notification and Protection Services
- Type of Notification: Written
- Date(s) of consumer notification: 04/21/2026
- Copy of notice to affected Maine residents: Universal_Pure,_LLC_-_Notice_of_Data_Event_-_ME.pdf
- Date of any previous (within 12 months) breach notifications:
- Were identity theft protection services offered: Yes
- If yes, please provide the duration, the provider of the service and a brief description of the service: Credit monitoring and identity theft protection services through TransUnion