Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: Health Formula Inc.
  • Street Address: 398 E. Dania Beach Blvd.
  • City: Dania Beach
  • State, or Country if outside the US: FL
  • Zip Code: 33004

Submitted By

  • Name: Sean Hoar
  • Title: Attorney
  • Firm name (if different than entity): Lewis Brisbois Bisgaard and Smith LLP
  • Telephone Number: 9177122795
  • Email Address: sean.hoar@lewisbrisbois.com
  • Relationship to entity whose information was compromised: Legal Counsel

Breach Information

  • Total number of persons affected (including residents): 17493
  • Total number of Maine residents affected: 51
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 04/24/2020
  • Date Breach Discovered: 06/05/2020
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with: Financial Account Number or Credit/Debit Card Number (in combination with security code, access code, password or PIN for the account)

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 10/29/2020
  • Copy of notice to affected Maine residents: Health Formula - Notification Letter General REVISED (1).pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: No
  • If yes, please provide the duration, the provider of the service and a brief description of the service: