Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: Self Esteem Brands, LLC
  • Street Address: 111 Weir Drive
  • City: Woodbury
  • State, or Country if outside the US: MN
  • Zip Code: 55125

Submitted By

  • Name: Joseph Bruemmer
  • Title: Partner
  • Firm name (if different than entity): Baker & Hostetler LLP
  • Telephone Number: (513) 929-3410
  • Email Address: jbruemmer@bakerlaw.com
  • Relationship to entity whose information was compromised: Outside Counsel

Breach Information

  • Total number of persons affected (including residents): 2430
  • Total number of Maine residents affected: 33
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: December 19, 2023
  • Date Breach Discovered: November 26, 2024
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with:

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: December 20, 2024
  • Copy of notice to affected Maine residents: Self_Esteem_Brands_-_Maine_Attachment.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: One year, Identity Defense, Credit monitoring and identity theft protection services.