Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: Idealab
  • Street Address: 130 W. Union Street
  • City: Pasadena
  • State, or Country if outside the US: CA
  • Zip Code: 91103

Submitted By

  • Name: Donna Maddux
  • Title: Partner
  • Firm name (if different than entity): Constangy, Brooks, Smith & Prophete LLP
  • Telephone Number: (503) 312-6251
  • Email Address: dmaddux@constangy.com
  • Relationship to entity whose information was compromised: Legal Counsel

Breach Information

  • Total number of persons affected (including residents): 2790
  • Total number of Maine residents affected: 2
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: October 04, 2024
  • Date Breach Discovered: June 26, 2025
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with:

Notification and Protection Services

  • Type of Notification: Electronic
  • Date(s) of consumer notification: July 01, 2025
  • Copy of notice to affected Maine residents: Exhibit_A.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: IDX; 24 months; credit and identity monitoring services