Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: Varsity Brands Inc
  • Street Address: 14460 Varsity Brands Way
  • City: Farmers Branch
  • State, or Country if outside the US: TX
  • Zip Code: 75244

Submitted By

  • Name: Heather Egan
  • Title: Partner
  • Firm name (if different than entity): Orrick, Herrington & Sutcliffe LLP
  • Telephone Number: (617) 880-1830
  • Email Address: hegan@orrick.com
  • Relationship to entity whose information was compromised: Attorney

Breach Information

  • Total number of persons affected (including residents): 65669
  • Total number of Maine residents affected: 90
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: May 22, 2024
  • Date Breach Discovered: May 24, 2024
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with:

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: October 14, 2024
  • Copy of notice to affected Maine residents: Sample_Letter_(10_14_24)_(4).pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: 24 months, TransUnion, credit monitoring and identity theft protection services