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TO:                  Superintendents of Schools


FROM:            Susan A. Gendron, Commissioner of Education


DATE:             August 12, 2004


RE:                   Building Strong Assets and Coordinated School Health Planning Seminar


I hope you can take advantage of a wonderful opportunity to hear a national trainer and discuss strategies for promoting student success through youth asset development and school health.  Please join with others on Wednesday, August 25th, from 10:00 a.m. to 5:00 p.m., at Keeley’s Banquet Center in Portland for a seminar with Search Institute trainers, Tim Duffey and Clay Roberts. 


I recognize how difficult it might be for you to leave your districts.  The date was selected to afford participants the opportunity to work with one of the Search Institute’s most exciting trainers who will be in Portland, working with the Portland Public Schools.  Clay Roberts is an educator who has worked extensively with school districts all over the country and we want to take advantage of his expertise (see enclosed biography).


            Attached is an agenda for the day.  Tim Duffey, another Search Institute’s senior trainer, will be facilitating the planning session.  Tim will lead participants through a process of exploring ways to utilize the asset development approach in our schools, including  integrating the assets approach into the work of coordinated school health programs. 


            If possible, bring a team that includes the superintendent (or representative), an administrator, school board member, person responsible for coordinating school health programs, and any others you think appropriate.  A team approach to youth asset building has proven to be very effective.


Registration for the day is $20.00 per person including lunch. 


Please RSVP by August 20th to or call 287-4377.


P.S.  Please bring the Building Assets Through Coordinated School Health Programs Tool Kit you received at the Superintendent’s conference in June.




9:30 – 10:00       Registration & Refreshments


10:00 – 12:00     Welcome, Overview & Introductions

                             Context for this Work

                             Developmental Assets Revisited

                             Table Discussions


12:00 – 12:45     Lunch


12:45 – 3:30       Concept Integration: Making it Real, Taking it Home

                             --Strengthening Relationships

                             --Enriching Environments

                             --Invigorating Programs and Practices

                             Next Steps


3:30 – 5:00                   Special Presentation: Clay Roberts



Directions to Keeley’s Banquet Center:


From Interstate 295: Traveling north or south, take Exit 6B.  Follow Forest Ave. north for 2.5 miles.  You will see McDonald’s on your left.  At the next light, turn left onto Warren Avenue.  You’ll find Keeley’s ¼ mile down on the left.


From Maine Turnpike Interstate 95:  Traveling north or south, take Exit 8/New 48.  Turn right onto Riverside St.  At second light, turn right onto Warren Avenue. You’ll find Keeley’s one mile down on the right.










H. Clay Roberts

Senior Trainer, Search Institute



Professional Experience

·        Founder and President, Roberts & Associates, Bainbridge Island, Washington

·        Co-founder and partner, Flashpoint Development, Seattle, Washington

·        Chief Executive Officer, Comprehensive Health Education Foundation (CHEF) Seattle, Washington

·        Founder and President, Roberts, Fitzmanhan & Associates Inc., Seattle, Washington

·        Health Education Coordinator, Educational Service District #121, Seattle, Washington

·        Health education teacher, Jason Lee Junior High School, Tacoma, Washington

·        Administrative intern, drug education, Washington State Superintendent of Public Instruction, Olympia, Washington

·        Consultant in over 35 states and 5 foreign countries including the following agencies and groups:

-        Alcohol, Drug Abuse and Mental Health Administration

-        U.S. Department of Health and Human Services

-        Office of Juvenile Justice and Delinquency Prevention

-        U.S. Department of Justice

-        Indian Health Service

-        National Cancer Institute

-        Disney Channel

-        Mothers Against Drunk Driving

-        American Medical Association




·        M.S., Health Education, University of Oregon

·        B.A., Health Education, Central Washington State University



Honors, Awards, and Accomplishments

·        Keynote presenter at over 200 international, national, regional, state, and local community events.

·        Featured on NBC’s “Today Show” as a prevention expert

·        Presenter at the U.S.-U.S.S.R. Alcoholism Conference in Moscow

·        Developer of five national model programs identified by various HHS agencies

·        Programs visited by First Lady Nancy Reagan

·        Leadership Award, Comprehensive Health Education Foundation

·        Member, Eta Sigma Gamma (honorary health education fraternity)

·        Distinguished Service Award, Washington Center, American Academy of Pediatrics

·        Programs highlighted in Instructor magazine, U.S. News & World Report, Newsweek, Good Housekeeping, and on “Hour Magazine”, “PBS Frontline”, and a PBS nationally televised special “It Shouldn’t Hurt to Be a Kid”

·        Member of numerous committees and work groups, including the following:

-        Alcohol and Drug section of the conference “Preventing Disease/Promoting Health, Objectives for the Nation” for the U.S. Department of Health and Human Services

-        Chairman, Concept Development Meeting for National Institute on Alcohol Abuse and Alcoholism Youth and Alcohol Media Campaign

-        Member of the Task Force on Prevention of Adolescent Health Problems for the Alcohol, Drug Abuse and Mental Health Administration, U.S. Department of Health and Human Services

·        Special Achievement Award, Central Washington University

·        Co-founder, Hoopaholics Treatment Center, basketball camp for men over 35 which has raised over $150,000 for Childhaven

·        Adult past president and supporter of the Bainbridge Island Teen Center

·        Developed prevention programs and services that have generated over 100 million in sales and helped to create a 20 million dollar endowment

·        Founder and officer of the Roberts Family Foundation, a charitable trust

·        Chairman, Hoopfest for B.E.S.T., a basketball fund-raiser for Bainbridge Island Public Schools which as raised over $68,000 to support academic programs




Principal author or co-developer of the following publications and programs

·        Take a Second, Make a Difference: Asset-Building Support Package for Schools, social marketing support for school leaders, co-developed with Neal Starkman 2004

·        Great Places to Learn, How Asset-Building Schools Help Students Succeed, co-author with Neal Starkman and Peter Scales, Search Institute 1999

·        Get Real about Violence, violence prevention curriculum for grades K-9

·        Here’s Looking at You 2000, drug education curriculum for grades K-12

·        Natural Helpers, peer-helping program for grades 4-12

·        Get Real about AIDS, HIV-AIDS prevention curriculum for grades 4-12

·        Family Activity Book, family drug abuse prevention activities

·        The Refusal Skill, program that teaches people how to say no to their friends

·        INSITE, In-School Intervention Training Program for Educators

·        Natural Helpers at Work, peer helping program for the workplace