Maine Atlas, the Office of the Maine Secretary of State

Down East Magazine

Photo: Jamie Walter

Down East magazine, founded in August 1954 by Duane Doolittle in Rockport, Maine, is one of Maine's most enduring and recognizable. From its earliest issues, the magazine set out to do something ambitious: capture Maine's character, landscapes, and evolving identity in a glossy, narrative-driven format that blended journalism, photography, travel writing, and cultural commentary. It was loosely inspired by publications like The New Yorker but quickly developed its own distinctly Maine voice—equal parts celebration, storytelling, and critical reflection.

In its early decades, Down East focused heavily on Maine’s rural life, maritime heritage, and seasonal tourism economy, publishing essays and features that highlighted fishing communities, island life, logging history, and the state’s rugged coast. Over time, it broadened its coverage to include Maine politics, food culture, the arts, business, and environmental issues, reflecting the state’s transition from a primarily resource-based economy to one increasingly shaped by tourism, service industries, and in-migration.

The magazine gained fame for its strong visual identity, with photography featuring coastal landscapes, Main Street scenes, and portraits of Mainers. Recurring sections like “Best of Maine” cemented its role as a cultural guide and lifestyle arbiter.

Today, Down East remains a dynamic monthly magazine and online platform based in Maine, with a readership that extends far beyond the state’s borders. It remains a cultural mirror—one that reflects both nostalgia for “old Maine” and the realities of a changing, contemporary state identity.