Health Care Recruitment Campaigns

Department of Health and Human Services

Allocation: $3,000,000

Status: Active

Health care employs more workers than any other job sector in Maine, yet critical worker shortages existed in Maine prior to the pandemic and have been exacerbated by it. These shortages limit access to quality care, particularly in behavioral health and long-term care; increase costs; and affect Maine's ability to attract talented workers since quality health care is often a priority for relocation.

The Maine Department of Labor, Department of Health and Human Services, and Department of Economic and Community Development are partnering to launch a series of public service campaigns to promote the value and importance of the health care profession with the goal of recruiting more people, especially young adults, into the field. The effort, which will span social media and radio and include a dedicated website, will market health care as a meaningful, rewarding career that provides incredible opportunity for advancement and good pay and benefits. A portion of funding will be specifically dedicated to the promotion of direct care jobs as a great opportunity for career advancement, aimed intentionally at increasing workforce participation in direct care jobs among immigrants, individuals with disabilities, racial and ethnic minorities, and older adults.