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Maine Fish and Wildlife magazine available online

January 9, 2009
Inland Fisheries & Wildlife

The Maine Department of Inland Fisheries and Wildlife now produces the magazine only online as a way to reach more readers and save costs.

Contact: IF&W Spokeswoman Deborah Turcotte at 287-6008

AUGUSTA – Maine Fish and Wildlife, the quarterly magazine of the Maine Department of Inland Fisheries and Wildlife, now is available in an online version only – and is free!

The magazine can be viewed at http://www.flipseekllc.com/maine2009winter.html or from the IF&W website at www.mefishwildlife.com.

For more than 40 years, IF&W has published a magazine to showcase the work and dedication of IF&W employees to preserving and protecting Maine’s inland waters and woods. But given recent tight economic considerations, the magazine was facing extinction because of reduced funding.

During the last Legislative session, members of the Joint Committee on Inland Fisheries and Wildlife asked IF&W to come up with an inexpensive way to continue producing the magazine. The best solution was to put it online, according to Roland “Danny” Martin, Commissioner of the Maine Department of Inland Fisheries and Wildlife.

“The Maine Legislature didn’t want to see the decades-old magazine cease in existence and neither did we,” Commissioner Martin said. “By putting the magazine online, not only are we saving money but now a greater number of people will have access to the publication and at no charge.”

More than 3,000 people had paid subscriptions to the quarterly magazine’s paper editions. By going online, the Department expects to reach more than 90,000 potential readers through e-mails and its website.

The online version of Maine Fish and Wildlife is produced in cooperation with FlipSeek LLC of Lyndhurst, Ohio, which developed a software application that gives publications such as magazines and catalogs the electronic look of hard copies. FlipSeek’s easy-to-use application lets readers flip through pages, zoom in and out of articles and pictures, and print what they’d like to keep in paper form.

Articles are written by IF&W employees, and the magazine is edited and designed by IF&W’s Division of Public Information and Education.

The electronic version of the magazine is not much different than the paper one. Readers will find insightful articles about projects or programs within the Department, see colorful pictures of biologists, wardens and educators at work, and share the reader-favorite “KidBits” with their children.

Also, readers will find “Field Notes” on Game Wardens’ activities or cases they have closed, “Biologist’s Journal” about an awe-inspiring or introspective event biologists may have experienced, and “Inside IF&W,” a feature about a talented staffer at IF&W.

“The 300 employees at IF&W are dedicated to managing fish and wildlife resources and enforcing the laws that protect them,” said Commissioner Martin. “Like our readers, our staff hunts, fishes, boats, snowmobiles, hikes or canoes/kayaks in the abundance of wilderness Maine offers. Their commitment will be evident in this publication.”