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Home > InforME Board > Strategic Plan

Strategic Plan VI August 2013 - July 2015

InforME - The Information Resource of Maine

MISSION

The mission of the Information Resource of Maine, the e-government portal for the State of Maine, is to provide, enhance, and promote access to public information, government services, and public participation in democracy, through electronic means using current and innovative technologies.

VISION

The Information Resource of Maine is the preeminent source for electronic access to public information and the online transaction of public business. Our vision of InforME encompasses:

  • Ever expanding government information accessible through a single portal available twenty-four hours a day, seven days a week, via the Internet;
  • Interactive government services that meet the needs of citizens and private business and provide a catalyst for the further advancement of electronic commerce;
  • Efficiencies created through electronic access and transactions that enables government to offer more personalized attention to citizens;
  • Citizen interaction with government that promotes participation in our democracy by providing access to public information and presenting opportunities for public input

VALUES

We have a profound commitment to public service.

  • We value being champions of e-government for state and municipal agencies, higher education, and other public entities.
  • We value the importance of a citizen-centric, user-friendly, and accessible portal across all digital channels.
  • We value and respect the privacy of personal information provided by citizens and businesses of Maine within the law.
  • We value collaboration that leads to efficiency and cost savings

INTRODUCTION

Public demand for online information and services is at an all time high. This presents unique challenges to adapt and keep pace with evolving technology and consumer expectations. InforME continues to serve citizens and businesses in a user-friendly way through the development of eGovernment services, a consistently award-winning Maine.gov website and a variety of enterprise solutions. With the mission of providing, enhancing, and promoting electronic access to public information and government services, InforME and Maine.gov have become an integral part of the state's delivery of services to the public.

The InforME Board's Strategic Plan sets the key goals and direction for InforME, to ensure that InforME continues to achieve its vision for serving both government and the public. This most recent Strategic Plan spans August 2013 July 2015 and defines the over-arching goals and the strategies to achieve them.

During the Strategic Planning retreat, the InforME Board and portal staff discussed the key issues facing InforME over the next two years and the direction InforME should take. As a result, the over-arching goals were updated to reflect these discussions.

The group agreed that, over the next two years, InforME should find ways to:

  • Diversify its funding model options to maintain a stable, self-funded model,
  • Expand public usage of Maine.gov and online government services,
  • Position InforME as the primary resource for eGovernment solutions, and
  • Evaluate service return on investment.

The four over-arching goals below provide the basis for the Strategic Plan. It is imperative that the InforME staff and Board work together to:

  1. Promote benefits of Maine eGovernment services to both citizens and businesses.
  2. Continue the long-term financial stability and viability of InforME.
  3. Provide continued marketing and education to position InforME as the primary resource for online solutions for State and Local government.
  4. Promote innovative collaborative solutions that maximize state and local government's efficiencies and responsiveness.

GOAL #1: Promote benefits of Maine eGovernment services to both citizens and businesses.

Description of Future Vision: InforME is recognized as a leader and a valued resource to businesses and the general public.

Objectives Strategies Completion Date Results
Identify 10 key services to educate the public by 7/1/2014. 1 Review online services list and adoption statistics. 02/01/14
2 Narrow list by statistics and public benefit, focusing on the ability for growth. 07/01/14
Increase adoption of the 10 key services by 7/1/2015. 1 Identify staff to write a storyboard 01/01/14
2 Identify financial resources that can be allocated toward this project 04/01/14
3 Identify talent for photo and video pieces 04/01/14
4 Create a PSA or narrated PowerPoint about the 10 selected services 07/01/14
5 Review adoption of 10 services 07/01/15
Increase visibility of InforME services by 25% by 7/1/2015. 1 Create baseline for measuring success 01/01/14
2 Compare 2009 User Needs Analysis to 2013 Needs Analysis and document trends for preferred methods of communication 01/01/14
3 Determine approach for reaching target audience(s) 02/01/14
4 Strengthen social media presence Ongoing
5 Take advantage of opportunities to speak at conferences, events etc. and visit with high level agency members Ongoing
Remove 80% of manual process in Rapid Renewal by 7/31/2015. 1 Meet with the BMV to construct an action plan. 01/01/14
2 Meet with Vendors to initiate project for eliminating manual processes. 03/01/14
3 Provide new training materials to municipalities on how the enhanced process works. 06/30/15
4 Roll out enhanced version of service. 07/31/15

GOAL #2: Continue the long-term financial stability and viability of InforME.

Description of Future Vision: InforME ensures that users continue to pay the costs of maintaining and expanding digital services including: future projects, increased adoption of existing services and future support and maintenance.

Objectives Strategies Completion Date Results
Develop a revenue budget strategy that will help continue to maintain portal sustainability by 5/1/2014. 1 Identify a subcommittee of MIN and Board Members to further identify a revenue strategy 01/01/14
2 Update trending applications spreadsheet to identify adoption rate of services the portal supports 03/01/14
3 Create white paper of committee findings and recommendations to be presented to the InforME Board 05/01/14
Implement a pricing methodology with a tiered pricing model that can be used for new service pricing by 10/1/2014. 1 Develop 2 or 3 year tiered pricing strategy to ensure sustainability of existing application 04/01/14
2 Find an agency to pilot this tiered pricing strategy 10/01/14
Create incentives to increase online service adoption of 5 services by 7/1/2015. 1 Identify 5 pilot services and partner with agencies to eliminate paper application processes 01/01/14
2 Convert processes to 100% online adoption 07/01/14
3 Review adoption of 5 services 07/01/15

GOAL #3: Provide continued marketing and education to position InforME as the primary resource for online solutions for State and Local government.

Description of Future Vision: InforME is recognized as the gold standard for state, local, and other entities to obtain cutting edge eGovernment services.

Objectives Strategies Completion Date Results
Decide whether or not to advance InforME as a brand as a means of increasing visibility and understanding between InforME, the State of Maine and Maine.gov. 1 Create sub committee made up of staff, OIT, board members and key agencies 01/01/14
2 Schedule committee meetings 02/01/14
3 Gather perspectives from other NIC states and committee members 02/15/14
4 Conduct customer survey/focus group 03/15/14
5 Create a summary of findings and provide recommendations 05/15/14
6 Present to the board and make a decision 06/27/14
Develop a standard presentation to be given to state and local government leaders which highlights the InforME mission by 6/1/2014 1 Develop the message 04/01/14
2 Coordinate with other marketing efforts Ongoing
3 Gather content for message development and target for different audiences 05/01/14
4 Develop presentation that defines "who we are" (Partner, Expert, Contractor, Resource, Data Center, For Profit Business), "what we do", and "how well we do it" 06/01/14
Meet with OPLA and Fiscal & Program Review to provide presentation about InforME. 1 Identify a resource(s) to assist in scheduling a meeting 01/01/14
2 Meet with OPLA Staff and present 02/01/14
Deliver presentation to 10 Top Level Departments by 7/1/2015. 1 Identify a resource(s) to assist in scheduling meetings 01/01/14
2 Identify presenter(s) for meetings 03/01/14
3 Give presentations 7/2014-7/2015
Deliver presentation to 10 Municipalities by 7/1/2015. 1 Identify municipalities that presentations will be given to 01/01/14
2 Identify presenter(s) for meetings 03/01/14
3 Give presentations 7/2014-7/2015
Redesign the InforME website and improve it as a marketing tool. 1 Speak with partners to identify key areas that need to be highlighted on the site. 01/01/14
2 Collect success stories to display across various target groups (subscribers, municipalities and state agencies) 02/01/14
3 Review existing content and revise architecture plan 03/01/14
4 Develop and roll out new site 05/01/14
Create a local government portal for service access, training and marketing. 1 Review existing design 01/01/14
2 Finalize project plan 01/15/14
3 Complete development and rollout to municipalities 05/01/14
Create an e-newsletter that will be distributed to all state agencies to promote InforME's key services and future offerings by 6/1/2014. 1 Identify audience 02/01/14
2 Determine schedule and gather content 04/01/14
3 Deliver first newsletter 06/01/14

GOAL #4: Promote innovative collaborative solutions that maximize state and local governments efficiencies and responsiveness.

Description of Future Vision: InforME leverages its experience and continues to innovate while providing the most efficient and useful services to the citizens of Maine.

Objectives Strategies Completion Date Results
Adapt/Adopt 3 innovative solutions from other state portals that were successful by 7/1/2015. 1 Poll/Research other portals to identify their top services based on adoption rate 01/01/14
2 Correlate results to identify target agencies 02/15/14
3 Make presentations to target agencies 04/01/14
4 Establish/Execute SLA 07/01/14
5 Design, test and implement services 07/01/15
Begin efforts to increase the adoption rate for 5 key services that have plateaued at 10% or less adoption in the course of a year by 7/1/2015. 1 Identify 5 plateaued services and analyze to determine cause 03/01/14
2 Create specific marketing plan to increase adoption 08/01/14
3 Implement marketing plans 01/01/15
4 Report back on adoption rates 07/01/15
Retire or reinvent existing services that are underperforming by 7/31/ 2015. 1 Develop the definition of an underperforming service 03/01/14
2 Identify underperforming services and analyze with agency to determine if they can be retired 08/01/14
3 Retire or reinvent services 07/31/15