Marketing/sales programs generally prepare individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Marketing education includes instruction in buyer behavior and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Maine Certified Industry Standards for CIP 52.140152.180152.1803
Standards & Competencies