Project Sticker Shock

Project Sticker Shock is designed to reach adults who might purchase alcohol legally and provide it to minors. Stickers warning about the penalties for furnishing alcohol to minors are placed on all multi-packs of beer, alco-pops, and other alcohol products that might appeal to underage drinkers. The impact of the stickers is increased by media coverage of the event and by longer-lasting signs to be displayed by participating retailers. The project represents a partnership between youth, retailers, concerned parents and community members, prevention professionals, and law enforcement with the goal of educating potential furnishers, raising public awareness about underage drinking, and strengthening the deterrent effect of the law against providing alcohol to minors. 


The first Project Sticker Shock was designed by a group of youth in Pennsylvania in 1998, who started locally in their community and then expanded the project statewide in subsequent years. 
In February 2001, Sticker Shock first came to Maine when the Fort Kent Area Community Voices group adapted the idea and implemented it in their area.  The dream of these Fort Kent area youth was that the project would go statewide in Maine as well. Statewide distribution of sticker shock supplies began in December, 2001 and were widely accessed each December and May.

In 2005, Legislation was passed that requires all retail liquor stores to post the Sticker Shock poster in their establishment.