Working with the Press Basics:

Media Advisory
A media advisory is an alert to the media to be aware of an upcoming event.  It’s an urgent invitation to a press conference or special event.  It’s sent 3 or 4 days prior to the event and must be newsworthy! Be sure to catch their attention.

•	Use letterhead, double space and leave ample margins.
•	Keep to one page.
•	Include contact name/position/telephone number in upper right hand corner.
•	Under contact name, put release date.
•	If information is sent out in advance and event must be kept confidential, include “Embargoed until (date of event)”.
•	Use a short, catchy headline, in bold letters.  If you use a sub-headline, it should be in upper and lower case and underlined.
•	Include who, what, when, where, why (using bullets is a good way to do this).
•	Include special note at the end for specific photo opportunities (with local dignitaries or youth groups), or opportunities for interviews before or after the event.
•	Signal the end with three pound signs (###).
•	After emailing/faxing advisory, follow up with reporters to assure they attend.

Press Release
A press release is used to hand out the day of en event, or to announce new information, new facts or milestone accomplishments of your program/agenda.

•	Use letterhead, double space and leave ample margins.
•	Include contact name/position/telephone number in upper right hand corner.
•	Under contact name, put release date:  (For Immediate Release:  Date)
•	Your headline should be short, catchy and in bold letters.  If you use a sub-headline, it should be in upper and lower case and underlined.
•	Include all pertinent information.  If you’re talking about an event, include specifics.
•	Include quotes from relevant parties.  Make sure quote is approved by speaker.
•	Signal the end of the release with three pound signs.  (###)
•	After emailing/faxing press release, follow up with reporters for coverage.