Maine Office of Tourism to Present Regional Tourism-Readiness Survey Results

AUGUSTA - The Maine Office of Tourism (MOT) has scheduled a series of meetings around the state to roll out the regional results from the 2017 DestinationNEXT tourism-readiness assessment conducted for MOT by Destinations International.

The statewide results from the 2017 assessment were presented at the 2018 Governor’s Conference on Tourism by Destinations International’s managing director of DestinationNEXT, Paul Ouimet.

Results have also been calculated on a regional level for each of Maine’s eight designated tourism regions, with findings specific to each region’s health in terms of both community support and its strength as a travel destination. Regional results will be presented by Ouimet to area stakeholders at eight locations around Maine during the week of June 4-8, 2018.

Each session will be approximately 2.5 hours in length and will take place in a location within the relevant tourism region. Attendees at the 2017 assessment meetings and those who participated in the survey for their regions are particularly encouraged to attend, to hear how the region evaluated itself, to ask questions and to hear Ouimet’s recommendations regarding where the region should focus its efforts to advance tourism and gain more visitation.

Paul Ouimet has successfully delivered strategic plans and tourism master-plans for destinations and destination-marketing organizations (DMOs) around the world. During the past three years, Ouimet has led the team that developed and delivered DestinationNEXT, a Destinations International initiative on the future of DMOs. Ouimet developed the Future Map, which identified key transformational opportunities for DMOs and created the scenario model and online assessment tool. DestinationNEXT was ranked by SKIFT Magazine as one of the top-ten biggest developments in the global tourism industry in 2015.

Presentations at the June meetings will focus on results for the region of the meeting location. The public is welcome to attend.

Scheduled Times and Locations

• June 4, 3–5:30 p.m. Bangor CVB: Bangor Husson University • June 5, 9–11:30 a.m. Aroostook: Caribou Caribou Inn & Convention Center
• June 5, 3–5:30 p.m. The Maine Highlands: Bangor Husson University • June 6, 9–11:30 a.m. Downeast/Acadia: Schoodic Schoodic Arts for All • June 6, 2:30–5:30 p.m. MidCoast: Rockland Rockland City Hall
• June 7, 9–11:30 a.m. Kennebec Valley: Waterville TBD
• June 7, 2:30–5:30 p.m. Maine Lakes & Mountains: Auburn Central Maine Community College • June 8, 9–11:30 a.m. Maine Beaches: Biddeford University of New England
• June 8, 2:30–5:30 p.m. Greater Portland/Casco Bay: Portland University of Southern Maine