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For Immediate Release
December 22, 2004
Contact: Dan A. Gwadosky

Highway Safety Advocates Kickoff Annual Holiday Reminder Program
30,000 Highway Safety Awareness Cards to be Distributed

PORTLAND, MAINE – Secretary of State Dan A. Gwadosky and Secretary-elect Matthew Dunlap were joined by representatives of law enforcement agencies and highway safety organizations on Wednesday to launch Maine’s eighth annual Holiday Highway Safety Awareness Program.

During a press conference at Exit 46 of the Maine Turnpike in Portland, state and local officials highlighted the annual campaign, which is aimed at encouraging responsible driving during the holiday season and New Year.

As part of this effort, information cards will be distributed at all tollbooths on the Maine Turnpike. The cards remind travelers of the dangers of drinking and driving, and encourage drivers to take a break from the road when feeling drowsy or tired.

“Highway safety is a concern to all travelers in our state. It is especially important this time of year to remind motorists that safety is paramount. We must constantly reinforce the message that drinking and driving is unacceptable, and that tired drivers pose a real danger,” Secretary of State Gwadosky commented. “This reminder event raises awareness during the holiday season, and encourages responsible driving throughout the New Year.”

Participating in this project:

Secretary of State Dan A. Gwadosky Maine Sheriff's Association
Secretary-elect Matt Dunlap Maine Transportation Safety Coalition
Maine Turnpike Authority Mothers Against Drunk Driving
Maine State Police Parents Against Tired Truckers
Maine Chiefs of Police American Automobile Association

Approximately 30,000 cards encouraging highway safety will be distributed to motorists at tollbooths across the length of the Maine Turnpike during the holiday season. Similar highway safety messages will also be displayed on the variable message boards located throughout the turnpike system, courtesy of the Maine Turnpike Authority (MTA).

Additionally, the MTA, HMSHost and New England Coffee will be providing free cups of coffee to motorists who redeem the reminder cards at visitor information centers and rest areas along the turnpike.