Web Accessibility Policy of the State of Maine
18. Page Content
18.1 - Use the clearest, simplest, and most concise language appropriate for a page's subject matter.
"Clearest, simplest, and most concise language" refers to the words and grammar used in the content of a web page. It is a subjective goal that depends on the subject matter and intended audience of each web page.
Clear and simple language is easier for all readers, and especially those with cognitive or learning disabilities. Simple language also helps individuals whose primary language is American Sign Language, which differs significantly from written English.
Be concise and avoid jargon. Have someone else proofread your text. Do user testing with people from your intended audience if possible.
Ref: WCAG 14.1