The Card ME Program Materials for On-Premise Liquor Licensees

Bars/Restaurants/Taverns

The Card ME Program provides many useful tools to support licensees in improving their on-going responsible alcohol service efforts. To assist you in learning about the available Card ME materials, we have highlighted the aspects of each available item below. You may also download the PDF format from this page to preview and/or print them.

On this page:

If you are from outside of Maine, we would greatly appreciate it if you would e-mail osa.ircosa@maine.gov a brief description of how you plan to utilize the Card ME materials in your area and any feedback you may have. This information will assist us in assessing the reach and impact of Maine's Card ME program.

Guide for Businesses Serving Alcohol PDF

  Description
Aim

To support the licensee in assessing and improving their establishment’s responsible alcohol service system

Target Audience

Management

Contains

Information, tips, best practices, and laws related to:

  • Hiring and Training Staff
  • Preventing Underage Service
  • Identifying Minors
  • Identifying Fake Identifications
  • Preventing Purchases by Visibly Intoxicated Individuals
  • Promotions & Signage
Steps for use

Copy of a checklist for the licensee to complete in order to:

  • Identify strengths of the current responsible service system or practices,
  • Identify areas for improving responsible service at the establishment, and
  • Identify managing, hiring, and training practices which the establishment’s management intends to improve.

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Licensee Checklist PDF

  Description
Aim

To offer a concrete way to honestly assess the licensee’s current practices; it is not meant to judge or shame

Target Audience

Management

Contains

A section for them to identify some best practices which they plan to put in place to meet current gaps

Steps for use
  • Determine if the manager would be willing to complete the self assessment (recommended) so that they may identify which of the many Card ME tools best meet their needs
  • Encourage the establishment to use the assessment tool to routinely (at least once every six months) conduct a “check-up” on their establishment’s responsible alcohol service system

 

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Public Area Posters- several different versions PDF

Employee Area Posters- several different versions PDF

  Description
Aim

Public area signs: These signs aim to provide customers with important information about state laws and business policies around alcohol sales

Employee area posters: These posters display some of the key information from the Card ME Guide.

Target Audience

Public area signs: customers

Employee area posters: employees

Contains

Public area signs: information on state's laws and responsible alcohol service best practices which the licensee is implementing

Employee area posters: notices about state laws and business policies regarding alcohol sales or service

Steps for use

Public area signs: They should be displayed in areas where customers can easily view them.

Employee area posters: They should be displayed in areas where employees will have time to read them thoroughly.

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3 Questions to Ask Before Selling Alcohol PDF

  Description
Aim

Designed to remind and/or prompt employees to assess the customer’s age and level of intoxication before proceeding with an alcohol service.

Target Audience

Servers

Contains

Questions servers should ask themselves every time they serve alcohol

Steps for use

Encourage the manager to display the sheet next to the register and in any other locations they feel is appropriate for the establishment

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Employee Reminder Labels PDF

  Description
Aim

To provide employees with responsible alcohol service information and tips on an on-going basis

Target Audience

Employees

Contains

1 sheet of 10 different labels per employee

Steps for use

The labels are designed to adhere to paychecks or other correspondences routinely given to employees

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Alcohol-related Occurrence Log PDF

  Description
Aim

To collect information from servers about alcohol-related incidents or purchase attempts which were refused

Target Audience

Servers and management

Contains

A tool to collect information to allow management and other employees to identify recurrent issues or troublesome customers. By tracking situations when alcohol sales were refused, the log may be able to show that the licensee takes reasonable effort to follow the liquor laws.

Steps for use

Employees log incidents of refusal or confiscated IDs

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Employee Pledge PDF

  Description
Aim

To have management collect signatures from employees stating that they understand the establishment's policies, procedures, and commitment to responsible alcohol sales.

Target Audience

Servers and management

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