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The Card ME Program Materials for On-Premise Liquor Licensees
Bars/Restaurants/Taverns
The Card ME Program provides many useful tools to support licensees in improving their on-going responsible alcohol service efforts. To assist you in learning about the available Card ME materials, we have highlighted the aspects of each available item below. You may also download the PDF format from this page to preview and/or print them.
Guide for Businesses Serving Alcohol
Licensee Checklist
Public Area Posters- several different versions
Employee Area Posters- several different versions
3 Questions to Ask Before Serving Alcohol
Employee Reminder Labels
Alcohol-related Occurrence Log
Employee Pledge
On-Premise Material Order Form
If you are from outside of Maine, we would greatly appreciate it if you would e-mail osa.ircosa@maine.gov a brief description of how you plan to utilize the Card ME materials in your area and any feedback you may have. This information will assist us in assessing the reach and impact of Maine's Card ME program.
Guide for Businesses Serving Alcohol PDF
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Description |
| Aim |
To support the licensee in assessing and improving their establishment’s responsible alcohol service system
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| Target Audience |
Management
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| Contains |
Information, tips, best practices, and laws related to:
- Hiring and Training Staff
- Preventing Underage Service
- Identifying Minors
- Identifying Fake Identifications
- Preventing Purchases by Visibly Intoxicated Individuals
- Promotions & Signage
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| Steps for use |
Copy of a checklist for the licensee to complete in order to:
- Identify strengths of the current responsible service system or practices,
- Identify areas for improving responsible service at the establishment, and
- Identify managing, hiring, and training practices which the establishment’s management intends to improve.
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Licensee Checklist PDF
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Description |
| Aim |
To offer a concrete way to honestly assess the licensee’s current practices; it is not meant to judge or shame |
| Target Audience |
Management |
| Contains |
A section for them to identify some best practices which they plan to put in place to meet current gaps
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| Steps for use |
- Determine if the manager would be willing to complete the self assessment (recommended) so that they may identify which of the many Card ME tools best meet their needs
- Encourage the establishment to use the assessment tool to routinely (at least once every six months) conduct a “check-up” on their establishment’s responsible alcohol service system
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Public Area Posters- several different versions PDF
Employee Area Posters- several different versions PDF
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Description |
| Aim |
Public area signs: These signs aim to provide customers with important information about state laws and business policies around alcohol sales
Employee area posters: These posters display some of the key information from the Card ME Guide. |
| Target Audience |
Public area signs: customers
Employee area posters: employees |
| Contains |
Public area signs: information on state's laws and responsible alcohol service best practices which the licensee is implementing
Employee area posters: notices about state laws and business policies regarding alcohol sales or service |
| Steps for use |
Public area signs: They should be displayed in areas where customers can easily view them.
Employee area posters: They should be displayed in areas where employees will have time to read them thoroughly. |
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3 Questions to Ask Before Selling Alcohol PDF
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Description |
| Aim |
Designed to remind and/or prompt employees to assess the customer’s age and level of intoxication before proceeding with an alcohol service. |
| Target Audience |
Servers |
| Contains |
Questions servers should ask themselves every time they serve alcohol
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| Steps for use |
Encourage the manager to display the sheet next to the register and in any other locations they feel is appropriate for the establishment
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Employee Reminder Labels PDF
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Description |
| Aim |
To provide employees with responsible alcohol service information and tips on an on-going basis |
| Target Audience |
Employees |
| Contains |
1 sheet of 10 different labels per employee |
| Steps for use |
The labels are designed to adhere to paychecks or other correspondences routinely given to employees |
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Alcohol-related Occurrence Log PDF
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Description |
| Aim |
To collect information from servers about alcohol-related incidents or purchase attempts which were refused |
| Target Audience |
Servers and management |
| Contains |
A tool to collect information to allow management and other employees to identify recurrent issues or troublesome customers. By tracking situations when alcohol sales were refused, the log may be able to show that the licensee takes reasonable effort to follow the liquor laws. |
| Steps for use |
Employees log incidents of refusal or confiscated IDs |
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Employee Pledge PDF
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Description |
| Aim |
To have management collect signatures from employees stating that they understand the establishment's policies, procedures, and commitment to responsible alcohol sales. |
| Target Audience |
Servers and management |
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