To support the retailer in assessing and improving their establishment’s responsible retailing system

Store management

Information, tips, best practices, and laws related to:

• Hiring and Training Staff
• Preventing Underage Purchases
• Identifying Minors
• Identifying Fake Identifications
• Preventing Purchases by Visibly Intoxicated Individuals
• Protecting Your Business: Store Set-up, Promotions & Advertising
• Store Set-up to Deter Theft and Loitering
• Promotions & Signage

Copy of the checklist for the licensee to complete in order to:

• Identify strengths of the current responsible retailing system or practices,
• Identify areas for improving responsible retailing at the establishment, and
• Identify managing, hiring, and training practices which management intends to improve.

To offer a concrete way to honestly assess the licensee’s current practices; it is not meant to judge or shame

Store management

A section for them to identify some best practices which they plan to put in place to meet current gaps

• Determine if the manager would be willing to complete the checklist (recommended) so that they may identify which of the many Card ME tools best meet their needs
• Encourage them to use the checklist tool to routinely (at least once every six months) conduct a “check-up” on their establishment’s responsible retailing system

Public area signs: These signs aim to provide customers with important information about state laws and store policies around alcohol sales

Employee area posters: These posters display some of the key information from the Card ME Guide for Stores Selling Alcohol

Public area signs: customers

Employee area posters: employees

Public area signs: information on states laws and responsible retailing best practices which the store is implementing

Employee area posters: notices about state laws and store policies regarding alcohol sales

Public area signs: They should be displayed in areas where customers can easily view them, i.e. coolers, by the registers

Employee area posters: They should be displayed in areas where employees will have time to read them thoroughly.

Designed to remind and/or prompt employees to assess the customer’s age and level of intoxication before proceeding with a sale

Clerks

Questions clerks should ask themselves every time someone attempts to purchase alcohol

Encourage the manager to display the sheet next to the register and in any other locations they feel is appropriate for the establishment

To explain why the establishment is carding customers for alcohol sales

Customers

They are signed “The Management” so that the employees may explain that they are just doing what their employer and state law requires of them

The message may be ordered as a sign and/or as part-page handouts

Clerks may show to customers who question why they were carded

To provide employees with responsible retailing information and tips on an on-going basis

Employees

1 sheet of 10 different labels per employee

The labels are designed to adhere to paychecks or other correspondences routinely given to employees

To collect information from clerks about alcohol-related incidents or purchase attempts which were refused

Clerks and management

A tool to collect information to allow management and other employees to identify recurrent issues or troublesome customers. By tracking situations when alcohol sales were refused, the log may be able to show that the licensee takes reasonable effort to follow the liquor laws.

Employees log incidents of refusal or confiscated ID

To have management collect signatures from employees stating that they understand the store's policies, procedures, and commitment to responsible alcohol sales.

Clerks and management