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What's New

Posted December 17, 2003 - A Second Airing of the Parent Media Campaign!!!

A second airing of the Parent Media Campaign will be launched on Friday December 19th and will run until January 25th! The "new" campaign will run the original ads and introduce a new ad. In addition, there will be two ways local communities can get involved in this powerful statewide effort:

*The campaign has created "Stuffers" (mailings) with the message about the Parent Media Campaign that you can use in your local communities. These stuffers will have important inforamtion about the campaign and will have blank space where you can place your coalition information as well. This is a great tool to let people in your local area know about your coalition and this campaign! The stuffers can be used at grocery stores, banks, or any other place where there are customers! All you need to do is find local, interested partners who would like to participate in this project! These stuffers will be available through OSA on January 12th.

*Radio spots have been developed for this new campaign. They will be aired for two weeks. Additional time could be purchased by a coalition or donated by a local station. This could dovetail with other coalition efforts spread the word.

If you are interested in getting the stuffers or need more information about the radio spots, contact: Linda Williams at linda.williams@maine.gov or call 287-8909 And for the Parent Media Kits and video, contact: Jo McCaslin at jo.mccaslin@maine.gov or call 287 8917

One ME is a program and a resource that provides statewide, locally- based coordination and synergy to mobilize partnerships with community coalitions and other state agencies. One ME seeks to build a comprehensive statewide prevention system that leverages community efforts. Our primary focus is on alcohol and tobacco use prevention with 12 to 17 year olds.

The One ME program is funded through a federal State Incentive Grant awarded to Maine by the Substance Abuse and Mental Health Services Administration’s Center for Substance Abuse Prevention (CSAP). The goals of the State Incentive Program include coordination of funding, development of a comprehensive state prevention system, and reducing substance abuse by 12-17 year olds through the implementation of science based prevention.

 


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