Healthy Weight Awareness Campaign

The Healthy Weight Awareness Campaign provides Maine families with information to take simple steps to keep children and families healthy and active in order to reduce Maine's obesity epidemic. We focus on families with limited income, and the general public is a secondary audience. Members of the audience participate in focus groups to identify and help define the messages of the campaign.

Newsprint, television, and radio messages are created, with posters and direct mail information packets used as support materials.

Healthy Weight Awareness Campaign Materials:

Winter Physical Activity
. See the TV spot!
. See the poster!

Healthy Maine Walks/Indoor Walking
. See the TV spot!
. Hear the radio spot!

Healthy Maine Walks/Outdoor Walking
. See the TV spot!
. Hear the radio spot!
. See the newspaper ad!

Use Your Home As a Gym
. See the TV spot!
. Hear the "Diane and Ed" radio spot!
. Hear the "Simple Steps" radio spot!
. See the flip flops poster!
. See the stairs poster!

Portion Size
. See the Portion Size TV spot!
. See the Extra Weight TV spot!
. Hear the radio spot!
. See the tip sheet!
. See the brochure
. See the magnet

Family Fitness
. See the Family Fitness Kit!

Screen Time
. See the TV spot!
. See the poster!

TV Off/Out of Your Bedroom
. Hear the radio spot!
. See the poster!

Physical Activity Gift Kit
. See the Physical Activity Gift Kit for kids!

Walking
. See the Walk for Life brochure!