Maine Office of Tourism Holds "On the Road" Event in Auburn

AUGUSTA - The Maine Office of Tourism (MOT) “On the Road” series was in the lakes and mountains region this morning at the Auburn Hilton Garden Inn. “On the Road” is a presentation designed to engage, connect and inform local tourism businesses and organizations in each of the State’s eight tourism regions; with the hope of shining light on opportunities, challenges, research trends and marketing efforts within the Maine tourism industry.

“On the Road” was initially titled “MOT Unplugged.” The first event was part of the Aroostook County Tourism Summit in May, 2012. Though the demonstration format of the “On the Road” presentations – introductions, discussion, regional updates - are similar, each event allows for local voices of business owners and citizens to be heard, as they are crucial for future MOT marketing efforts.

“This is an excellent opportunity for our Office of Tourism to really connect with businesses across Maine,” said Governor Paul R. LePage. “These folks are the bread and butter of what we do and we want to make sure everyone is on the same page and taking full advantage of our marketing efforts to attract more business to our state.”

MOT officials in attendance included: Carolann Ouellette, Director of MOT, and the MOT Staff; Steve Lyons, Director of Marketing; Phil Savignano, Senior Tourism Specialist; Donna Moreland, Tourism Specialist; Greg Gadberry, Special Projects coordinator; and Karen Carberry-Warhola, Director of the Maine Film Office, who is new to the “On the Road” tour.

“It’s exciting to have been a part of this,” said Carberry-Warhola. “From my personal perspective, it’s really important to let businesses know about the underutilized marketing potential they each have for incoming film productions. Every establishment - from local restaurants and hotels to lumber yards – can be an attractive asset for out-of-state production companies. ‘On the Road’ has been a great place to share the economic value of film industry marketing to some great community businesses. MOT and the Maine Department of Economic and Community Development DECD) showed, once again, that they are superlative resource figures for local business.”

Each staff member gave a brief overview of their specific areas of responsibility, with “real-time” updates on work in progress, demonstrating the basic intent for “On the Road”: To get more information about the MOT practices and methods directly to those in the field and, additionally, to provide an open venue for input on the industry.

Future events like the “On the Road” series will continue to share the currency of information among those who benefit most – Maine businesspeople.

For more information about upcoming MOT events, please contact:

Maine Office of Tourism: 1-888-624-6345 MOT Website:

MOT Provides Update to Tourism Businesses and Organizations on Trends, Marketing Efforts and Tourism Resources