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Fresh Start for Maine Made Program
AUGUSTA – The improved Maine Made Program is now able to showcase its members’ products even more effectively.
The Maine Made Program has over 1,700 members throughout the state and is growing every day. Within the past six months alone 61 businesses have been granted membership, giving them access to the unique branding and marketing advantage that the Maine Made Program provides. The Maine Made brand is known worldwide as one that is synonymous with high-quality products.
“This program gives many entrepreneurs in Maine the attention they deserve,” said Governor Paul R. LePage. “The hard work and ingenuity of Maine’s job creators and the high quality products they create, give the Maine Made logo the distinguished reputation it maintains around the world.”
Since the last quarter of 2012, the Department of Economic and Community Development (DECD) has been making a concerted effort to upgrade the Maine Made Program’s web presence by removing inactive profiles, making the website more user friendly, and making more extensive use of social media. These improvements have led to an increase in daily website visits and profile views from across the country, thereby increasing visibility for all Maine Made Program members.
“When I go to a trade show outside of Maine and put the Maine Made logo up it draws people to my booth,” said David Carter, Manager of Custom Cordage and Maine Made member since 2011. “People at these shows tell me that if it’s Maine Made they know it’s high quality, and they will buy whatever product I’m selling because of that.”
The Maine Made Program has been assisting member businesses with marketing their products for 30 years. The longevity of this program is a testament to the value that member businesses attribute to it, and many members have taken advantage of its unique branding and marketing benefits for many years.
Eight Maine Made businesses were recently nominated for the 2013 Martha Stewart American Made Awards: Casco Bay Soap Co.; Northwoods Gourmet Girl; Cranberry Island Kitchen; Kim’s Calendars; Furniturea; Love for Lemons; Artifacts; and Bixby & Co.
Tempest in a Teapot of Stonington was chosen from thousands of businesses nationwide to showcase their teas in gift bags for the 65th annual Emmy Awards.
“The Maine Made Program has been great for our business,” said Peter McNaughton of Uni-Sim Corporation and Maine Made member since 2002. “The effort that people go through to find us, from seeing the Maine Made sticker to going to the Maine Made website to contacting us directly, shows that people know the Maine Made brand stands for high quality products.”
Future plans for the Maine Made Program include developing independent categories for manufacturers and Native American crafts, website upgrades to enhance mobile device compatibility, and monthly visits with member companies.
###An enhanced web presence and 61 new businesses in the past six months breathe new life into the Maine Made Program